Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Perhaps you now see why I’ve pivoted my career to Storytelling with data over the last couple of years. :). Machine Learning | Marketing.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

FEBRUARY 21, 2020

Data has the power to shape not only financial decisions (like how and when to invest in stock) but the types of financial products that are available to consumers. So how, exactly, has big data changed the financial industry, and what can we expect moving forward? Market Analytics and Profitability.

Big Data 122

Big Data Machine Learning Statistics Predictive Analytics 122

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 80

Analytics Technologies Marketing Technology Analytics 80

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. billion in 2019.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76