Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

SEPTEMBER 30, 2013

You should have an incredibly amazing blog for your company (more on this below). In addition to that they have amazing content like what you'll see at Patagonia Surfing , and they have a regularly updated awesome blog The Cleanest Line and so much more. Finally, I''ve never accepted ads on this blog. incredible 2.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. But, first, as you've come to expect from this blog… Context…. The best platform where I own content, creativity, data, relationships, and everything else is this blog.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

MAY 27, 2015

Look at the right nav on this blog, two best selling books in 13 languages! It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Create an awesome S-T-D-C RM strategy first. A data-first strategy is a winning formula.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The post has three clusters of advice.

Marketing 136

Marketing Analytics Machine Learning Strategy 136