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The Battle for Cloud Shifts to Applications and Analytics from Infrastructure

Andrew White

If you have followed my blog you will know that I have a view that might not align to the broader view. Back in 2017 I wrote the following blog: The Battle for the Cloud Has Not Even Started Yet. My thinking evolved and following blog was posted: How to Talk Cloud to Business Leaders, part 2.

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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). What tools / methodologies do you use to answer pan-session sorts of business questions?

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