O'Reilly on Data

JULY 28, 2020

Without clarity in metrics, it’s impossible to do meaningful experimentation. There’s a substantial literature about ethics, data, and AI, so rather than repeat that discussion, we’ll leave you with a few resources. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 362

Marketing Experimentation Metrics Testing 362

Data Science 101

JANUARY 15, 2020

We all are familiar with experiments , we read about them in books or newspapers. Bias ( syatematic unfairness in data collection ) can be a potential problem in experiments and we need to take it into account while designing experiments. We collect some participants and let them stay in a house where they can be observed.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often With breaking this bottleneck in mind, I’ve used my time as an Insight Data Science Fellow to build the AIgent, a web-based neural net to connect writers to representation. often without even looking at it.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. You saw in the previous chapter that conditioning can break statistical dependence. Introduction.

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Use of influence functions goes back to the 1970s in robust statistics. That seems much more robust.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105