Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. You're choosing only one metric because you want to optimize it.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). You have the start of a fabulous in-flight optimization engine. It underpins every dimension of success. Analytics on the Edge.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

AUGUST 22, 2011

Book Articles. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Search Engine Optimization (SEO) Metrics & Analytics. Six Web Metrics / Key Performance Indicators To Die For. Book Articles. Book: In Stores Now!! Web Analytics Books!

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MAY 18, 2010

Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money. Apply on the relevant reports to measure performance using key performance indicators. It is only after experimentation (a lot) that I end up with something sweet. Take action.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

Before we jump into tools a few key bits of context, after all context is queen ! As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135