CIO Business Intelligence

JUNE 12, 2023

There are sales calls and workshops, and some book meetings right into the calendar. Shoots wide of the target With generative AI, where functionality can be built into other parts, the focus is now on things like predictive analysis and energy optimization by finding deviations in the property data that Bravida collects.

Sales 52

Sales Machine Learning Experimentation Deep Learning 52

CIO Business Intelligence

OCTOBER 9, 2023

Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. One way he is doing that is by using AI to optimize logistics and move caregivers more quickly from patient to patient, increasing the time they can spend with each one. I have to close the gaps,” he says.

Strategy 137

Strategy Technology Experimentation Testing 137

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. You're choosing only one metric because you want to optimize it.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). You have the start of a fabulous in-flight optimization engine. More shouting is not really better – and it is expensive!

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

AUGUST 22, 2011

Book Articles. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Search Engine Optimization (SEO) Metrics & Analytics. Book Articles. Book: In Stores Now!! Web Analytics Books! Web Analytics: An Hour A Day – Book Update. Interviews. Got Surveys?

KPI 124

KPI Metrics Measurement ROI 124

Cloudera

MARCH 2, 2022

You can read previous blog posts on Impala’s performance and querying techniques here – “ New Multithreading Model for Apache Impala ”, “ Keeping Small Queries Fast – Short query optimizations in Apache Impala ” and “ Faster Performance for Selective Queries ”. . You can also contact your sales representative to book a demo.

Data Warehouse 85

Data Warehouse Optimization Analytics Sales 85

Occam's Razor

DECEMBER 9, 2009

This is a topic I cover in my new book, Web Analytics 2.0. some reports going out on schedule (even if data pukes) then an optimal path might be to centralize some where (see item #2 below). [B] I share in the book that the best model in the universe for an analytics team is a hybrid, something I call Centralized Decentralization.

Analytics 95

Analytics Data-driven Marketing Sales 95

O'Reilly on Data

SEPTEMBER 15, 2020

My book, AI for People and Business , introduces a framework that highlights the fact that both people and businesses can benefit from AI in unique and different ways. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

O'Reilly on Data

OCTOBER 19, 2021

ML apps need to be developed through cycles of experimentation: due to the constant exposure to data, we don’t learn the behavior of ML apps through logical reasoning but through empirical observation. Adapted from the book Effective Data Science Infrastructure. However, none of these layers help with modeling and optimization.

IT 346

IT Testing Experimentation Software 346

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JANUARY 9, 2012

All while constantly optimizing your portfolio via controlled experiments. It could also make a few more dollars constantly pimping my two books in posts. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. We are talking about taking controlled risks and optimization. One more example.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. It should be noted that inverse probability weighting is not generally optimal (i.e., This is often referred to as the positivity assumption. the curse of dimensionality).

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. We’ll use an example from Judea Pearl’s book. A complementary Domino project is available. . Introduction.

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It has helped to write a book. It was not optimized to provide correct responses.

IT 262

IT Modeling Testing Risk 262

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. That brings us up to circa Mother of All Demos.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

JUNE 6, 2011

1: Figure out the optimal career path for you. You can't have free versions or free education or books on the subject matter. There are books galore. Books: It might be old fashioned but I like starting with a book. Buy two books. essentially a "how to think" book. This might seem odd.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

DECEMBER 12, 2016

Here's mine for this humble little blog that makes no money except for charity from the sale of my books… It should be easy to see how this brings massive focus to my analytical efforts. Even if you follow the 10/90 rule, it is important to focus our time and resources optimally. This is sub-optimal. 50% minimum.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Perhaps if machine learning were solely being used to optimize advertising or ecommerce, then Agile-ish notions could serve well enough. evaluate the effects of models on human subjects.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Great website for booking rooms and all that.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. When hyperparameters are also used for optimization and tuned for a specific dataset, they also impact predictive accuracy. Introduction. In [1]: # setup. to choose good hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. The process that worked optimally for me was to send an email to 10 or so folks (a diverse set!). Bottom-line: Your site stinks and you need to fix it.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Look at the right nav on this blog, two best selling books in 13 languages! And innovation.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

AUGUST 22, 2019

Many thanks to Addison-Wesley Professional for providing the permissions to excerpt “Natural Language Processing” from the book, Deep Learning Illustrated by Krohn , Beyleveld , and Bassens. a book) into a list of discrete elements of language (e.g., and 2.6) [ in the book]. Introduction. Tokenization.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Occam's Razor

AUGUST 13, 2012

It is hard, it is time consuming, but it also allows you to test your hypotheses on possible optimal allocations, test them in the real world, find the best answers and be brilliant with your marketing spend mix. I can use that to hypothesize what an optimal budget allocation might look like.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. starting Page 368, in case you have the book).

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization).

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. If you have Web Analytics 2.0

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

NOVEMBER 5, 2007

The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. The last one was the most interesting and delightful. Like this post?

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

JULY 26, 2010

This rule actually comes from my second book, Web Analytics 2.0. Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.]. Or the Bulletin of Experimental Treatment for AIDS. Maybe Google is really good at Volunteers and not optimal for attracting people who donate. 2: Join the PALM club.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MAY 18, 2010

Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money. It is only after experimentation (a lot) that I end up with something sweet. Ask yourself this question: "Where is my company currently spending most amount of time and money acquiring traffic?

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

JULY 1, 2008

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). Not too shabby.

Analytics 116

Analytics Measurement Marketing Sales 116

DataRobot Blog

SEPTEMBER 22, 2022

CPAM Loire-Atlantique leveraged DataRobot to better understand the “work stopped” compensation system to optimize their workforce and streamline costs. Organizations are no longer satisfied with “experimental” AI, they want AI implemented in business processes that drive results at scale. Book a Meeting.

Big Data 52

Big Data Insurance Experimentation Data Science 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Optimal Starting SCOTUS Starting Points. Here are the collection of books, videos, people and learning opportunities from my sweetspot…. " Korematsu v.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

O'Reilly on Data

MAY 11, 2020

The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190