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Data Driven Insights For A Holistic Digital And Print Marketing Campaign

Smart Data Collective

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. Big data developments have heightened these benefits.

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What is smart transportation?

IBM Big Data Hub

The whole world, it seems, is fixated on solving transportation issues and increasing mobility because it produces so many benefits for citizens and the economy. Every time a city improves upon its existing structures to incorporate more data-driven or connected technologies, it becomes more intelligent.

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Asset lifecycle management best practices: Building a strategy for success

IBM Big Data Hub

Asset lifecycle management (ALM) is a data-driven approach that many companies use to care for their assets, maximize their efficiency and increase their profitability. Planning In the first stage of the asset lifecycle, stakeholders assess the need for a new asset, its projected value to the organization and its overall cost.

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Top 15 data management platforms available today

CIO Business Intelligence

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.