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Data Driven Insights For A Holistic Digital And Print Marketing Campaign

Smart Data Collective

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. Big data developments have heightened these benefits.

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What is smart transportation?

IBM Big Data Hub

The whole world, it seems, is fixated on solving transportation issues and increasing mobility because it produces so many benefits for citizens and the economy. A smart transportation overview Also known as smart mobility, the rise of ubiquitous data collection and automation has led local governments to embrace smart transportation.

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Asset lifecycle management best practices: Building a strategy for success

IBM Big Data Hub

Asset lifecycle management (ALM) is a data-driven approach that many companies use to care for their assets, maximize their efficiency and increase their profitability. But where do you start and how do you know which ALM strategy is right for you? The four stages of ALM 1.

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Top 15 data management platforms available today

CIO Business Intelligence

The term “data management platform” can be confusing because, while it sounds like a generalized product that works with all forms of data as part of generalized data management strategies, the term has been more narrowly defined of late as one targeted to marketing departments’ needs.