FineReport

MAY 31, 2023

Return on assets measures the net profit generated per unit of asset, while return on equity (ROE) signifies the return on shareholders’ equity, indicating the efficiency of the company’s own capital. These indicators offer an intuitive reflection of the company’s operational status and profitability.

Dashboards 52

Dashboards Key Performance Indicator Metrics Visualization 52

Smarten

JULY 10, 2018

Use Case(s): Weather Forecasting, Fraud Analysis and more. Frequent Pattern Mining (Association): What is Frequent Pattern Mining (Association) and How Does it Support Business Analysis? Use Case(s): Market Basket Analysis, Frequently Bundled Products and more. Use Case(s): Average value of all cars in U.S.

Analytics 40

Analytics Forecasting Statistics Sales 40

Alation

OCTOBER 12, 2022

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Measures of central tendency. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

MARCH 12, 2012

I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. All it takes is a little business analysis.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

DECEMBER 3, 2008

This role in the vendor world you get to go to various clients and show off cool detailed stuff that your VP of Marketing consistently screwed up so far and answer technical questions from wise guys. Roles for you on the business side in this category would include: Sr. Business strategy. Trinity type execution of measurement.

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MARCH 7, 2011

Many of you are aware that I am the co-Founder of Market Motive, a delightful little labor of love whose mission in life is to provide bleeding edge education via quarterly, what we call, Master Certification courses. What it takes to do well in the Market Motive Master Certification course. #1: 1: Focus on the business.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

FEBRUARY 7, 2011

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. For demographic and psychographic analysis (age, gender, income, education etc.) There are many, many paid tools in the market (like HitWise and Compete and Netsuus).

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JANUARY 10, 2011

The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. 10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. Use Kissmetrics or 4Q and measure primary purpose by task completion.

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0 What action can I take?

Metrics 124

Metrics Analytics Measurement Strategy 124

Smart Data Collective

JUNE 26, 2019

Fortunately, there are specialized software options that can discover the data your company has — dark or otherwise — and clean it so that you can eventually use the data to meet your business analysis goals. Get Rid of Blind Spots in Statistical Models With Machine Learning. Banishing Blind Spots Is Good for Business.

ROI 103

ROI Statistics Machine Learning Measurement 103