Corinium

JUNE 6, 2019

It is also important to have a strong test and learn culture to encourage rapid experimentation. What differentiates Fractal Analytics? We are rated as a Leader in the Forrester Customer Analytics Service Providers Wave, with industry leading scores across most contributing dimensions.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

DataRobot

JANUARY 13, 2022

Even if a data scientist has worked with a particular type of customer data before, their domain expertise doesn’t always translate into actionable insights for the business. AI in Customer Analytics: Tapping Your Data for Success. The post Unlocking the Secrets of Your Customer Data appeared first on DataRobot AI Cloud.

ROI 52

ROI Machine Learning Experimentation Data Science 52

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94