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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

Marketing 131
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Crisis Creates New Opportunities for Data-Driven Businesses

Sisense

Analytics and data are changing every facet of our world. In The State of BI & Analytics , we expand on our original research, keeping you ahead of the curve on the world of analytics, data, and business intelligence. The current global pandemic has united us all and challenges the way we do business.

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IT spending projected to grow despite economic headwinds

CIO Business Intelligence

The 3% increase in total IT spending represents slower growth than in 2021, as the economy as a whole and the IT sector in particular began to recover from the effects of the pandemic, and growth will largely be driven by cloud services and the data center, Gartner said. Cloud Computing, Data Center, Technology Industry

IT 135
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What are decision support systems? Sifting data for better business decisions

CIO Business Intelligence

Decision support systems definition A decision support system (DSS) is an interactive information system that analyzes large volumes of data for informing business decisions. A DSS leverages a combination of raw data, documents, personal knowledge, and/or business models to help users make decisions. ERP dashboards.

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Salesforce to hire 3,300 staffers as it eyes generative AI opportunity

CIO Business Intelligence

Salesforce is looking at a large recruitment drive as it plans to invest in new areas such as generative AI and push some of its popular products, such as the Data Cloud, CEO Marc Benioff, and chief operating officer Brian Millham told Bloomberg in an interview.

IT 128
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Implementing Digital Sovereignty in the Journey to Cloud

CIO Business Intelligence

Continuing with current cloud adoption plans is a risky strategy because the challenges of managing and securing sensitive data are growing. Businesses cannot afford to maintain this status quo amid rising sovereignty concerns. As it becomes a dominant IT operating model, critical data is finding its way into the cloud.

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IT budget shock: Global IT services firms continue to struggle

CIO Business Intelligence

The global IT services industry is at a significant crossroads, with the explosive growth of generative AI and deepening economic uncertainties reshaping its future. These developments, along with broader market reports, have cast a shadow over the growth prospects of the IT services sector.

IT 88