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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets. But reality shows us that we have moving targets.

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Data-driven Sales Marketing Key Performance Indicator 52
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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

APRIL 3, 2024

Unveiling BI Dashboard Tools In today’s data-driven environment, Business Intelligence (BI) visualization tools are indispensable for driving data-informed decisions. This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Top BI Dashboard Tools 5.1

Dashboards 52
Dashboards Visualization Metrics Interactive 52
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