Remove Business Objectives Remove Cost-Benefit Remove Experimentation Remove Marketing Analytics
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

It really depends on what your business objectives are! Ex: Our average Cost Per Acquisition is down to $38, much better than the target of $45 we had set at the beginning of the quarter. Bonus: This post has three more strategies I've not covered above: In Web Analytics Context Is King Baby! Happy analytics.