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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

It really depends on what your business objectives are! Happy analytics. My third newsletter was an experimentation in engagement possible with a smaller focused audience, the topic was something I've expressed a great deal of affection for on this blog… TMAI #3: Visualizing Lies: Two Answers. A good one.