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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Or Business Insider? Helps make marketing better.