Business Objectives Data-driven Magazine Metrics 
Sisense
MAY 18, 2021
If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.
Occam's Razor
APRIL 23, 2012
Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Or Business Insider?
Expert insights. Personalized for you.
52 
Let's personalize your content