Sisense

MAY 18, 2021

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. However, Brooke cautions marketers to still put creative efforts at the forefront of business objectives and have them supported by data, not controlled by it.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

APRIL 23, 2012

Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. "OMG we spend mmm millions on TV, Radio and Magazines trying to create demand by interrupting people. It communicates to them how their personal success will be measured.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. It really depends on what your business objectives are! You own the content, you set your own creativity limits (no 140 characters or videos of only xx resolution), and you own the data on platforms you own. You own audiences on your email lists, on forums you host etc.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86