Business Objectives Experimentation Key Performance Indicator 
Occam's Razor
MAY 18, 2010
So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets. Key elements of the Web Analytics Measurement Framework.]. Ask the question to identify what's important / high priority for the business.
Occam's Razor
MARCH 7, 2016
" Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." Only one of them, if it changes, will have a predictable impact on your business. It really depends on what your business objectives are!
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