Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. And, you can’t discount a contribution the quality of leaders. Company did recover, their stock is doing fine. Humans are pavlovian. Incentives matter. Metrics matter.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. How do you know that?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MAY 18, 2010

Apply on the relevant reports to measure performance using key performance indicators. The reports you'll apply your acquisition segment to will depend on the Key Performance Indicators you have chosen. It is only after experimentation (a lot) that I end up with something sweet.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

JULY 18, 2011

This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. You can learn whether text messages or messages with images get a higher CTDR. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc.,

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

Experimentation and Testing Tools [The "Why" – Part 1]. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose). Experimentation and Testing Tools [The "Why" – Part 1]. 4Q is a " site level survey. "

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. Team members at Lieferando said that “our new real-time dashboards allow us to monitor all major business operations through customized Key Performance Indicators.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

While these metrics sound good, and yes they do get a bunch of press coverage (they have good PR Agents), they are rarely deeply relevant and even more rarely yield valuable insights into business performance. Pick hard metrics to designate as your key performance indicators. SQL and web analytics is your wheel house."

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. Say for example, artificially intelligent platforms that do automated trading on Wall Street. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

" Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Lonely data?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86