Business Objectives Experimentation KPI Measurement 
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. Maybe, maybe not.
Occam's Razor
MAY 18, 2010
And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets.
Expert insights. Personalized for you.
86 
Let's personalize your content