Business Objectives Experimentation KPI Reporting 
Occam's Razor
MAY 18, 2010
You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Many tools include some default segments you can apply to any report you are looking at. So how do you go about identifying unique segments for your business or non-profit? The Problem. All visits.
Occam's Razor
MARCH 7, 2016
Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. Only one of them, if it changes, will have a predictable impact on your business.
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