Business Objectives Experimentation KPI Strategy 
Occam's Razor
MAY 18, 2010
The top three things your business is working on are unique. The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. So how do you go about identifying unique segments for your business or non-profit? Business cards handed out at trade shows.
Occam's Razor
MARCH 7, 2016
Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.
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