Business Objectives Experimentation Magazine Marketing Analytics 
Sisense
MAY 18, 2021
This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. It really depends on what your business objectives are! Happy analytics. The Marketing Analytics Intersect: My Newsletter! I've also spoken about own vs. rent in context of audiences. Before we go on, a quick word on the word own. A good one.
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