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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

MAY 18, 2021

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.

Marketing 52
Marketing Data Analytics Analytics Metrics 52
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. It really depends on what your business objectives are! The Marketing Analytics Intersect: My Newsletter! I've also spoken about own vs. rent in context of audiences. You own audiences on your email lists, on forums you host etc. A good one.

Marketing Analytics 86
Marketing Analytics Marketing Analytics KPI 86
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