The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) Let's say your bounce rate is 50%, and you reduce it to 0%, is it likely that you had a business impact? Because all bounce rate measures is that you saw more than one page. It really depends on what your business objectives are! A good one.
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