Business Objectives Experimentation Marketing Analytics Metrics 
Sisense
MAY 18, 2021
This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. Vanity metrics aren’t useless.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.
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