Business Objectives Experimentation Marketing Analytics Publishing 
Occam's Razor
MARCH 7, 2016
I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. It really depends on what your business objectives are! Happy analytics. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. I do plan to still engage actively.
Sisense
MAY 18, 2021
This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.
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