Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

MAY 27, 2015

As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Look at the right nav on this blog, two best selling books in 13 languages!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MARCH 7, 2016

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Happy analytics. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. The Marketing Analytics Intersect: My Newsletter! I do plan to still engage actively. Lonely data?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136