O'Reilly on Data

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. Agreeing on metrics. Identifying the problem.

Marketing 363

Marketing Experimentation Metrics Testing 363

CIO Business Intelligence

JUNE 11, 2024

What that means differs by company, and here are a few questions to consider on what the brand and mission should address depending on business objectives: Is IT taking on more front-office responsibilities, including building products and customer experiences or partnering with sales and marketing on their operations and data needs?

IT 108

IT Digital Transformation Broadcasting Business Objectives 108

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

CIO Business Intelligence

JULY 8, 2022

Road-mapping and transformations also become easier as each group can undertake the work that will most affect its assigned success metrics. When operations and innovation activities reside under the same umbrella, those metrics might be at odds, such as measures of reliability and stability versus those of experimentation.

Cost-Benefit 111

Cost-Benefit Measurement Modeling Metrics 111

Rocket-Powered Data Science

JULY 6, 2021

MLOps takes the modeling, algorithms, and data wrangling out of the experimental “one off” phase and moves the best models into deployment and sustained operational phase. However, it is far from perfect, since it certainly does not have reasoning skills, and it also loses its “train of thought” after several paragraphs (e.g.,

Machine Learning 279

Machine Learning Data-driven IoT Deep Learning 279

Occam's Razor

MAY 18, 2010

So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123