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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2

Marketing Analytics 86
Marketing Analytics Marketing Analytics KPI 86
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

APRIL 23, 2012

Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. That is a unsustainable life threatening strategy for everyone.

Measurement 152
Measurement Key Performance Indicator Metrics KPI 152
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