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How generative AI correlates IT and business objectives to maximize business outcomes

IBM Big Data Hub

Business owners often grapple with the frustrating reality of discovering IT issues impacting their operations only after customer complaints have arisen, leaving them with little opportunity to mitigate problems proactively.

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Price Optimization in E-Commerce

Analytics Vidhya

Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Identifying the problem.

Marketing 362
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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

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What is Predictive Analytics and Can it Help You Achieve Business Objectives?

Smarten

Predictive analytics employs various analytical and modeling techniques, leveraging historical data and business results to identify crucial relationships, opportunities and risks so that business managers can more accurately predict growth, and competitive and market changes and identify trends and patterns.

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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. Acquisition.

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Private wireless networks – addressing IT and operational imperatives for dynamic enterprises

CIO Business Intelligence

From revenue generation and cost control to product innovation and improved customer service, many business objectives can be better met with the help of a private wireless network. The more that business leaders understand that, the more they can partner with IT to deploy the right connectivity and capabilities.”