CIO Business Intelligence

MAY 9, 2024

Its ability to automate routine processes and provide data-driven insights helps create a conducive environment for deep work. Experimentation drives momentum: How do we maximize the value of a given technology? Via experimentation. AI changes the game. It’s like “fail fast” for genAI projects.

Enterprise 95

Enterprise Experimentation Sales Optimization 95

CIO Business Intelligence

APRIL 24, 2024

Sales and marketing departments have long been at the forefront of embracing new technologies, and according to data provided by the Alexander Group, a revenue consultancy, 80% of hundreds of survey responses detailed that CROs have formally invested in AI for their marketing teams.

Sales 121

Sales Finance Experimentation Cost-Benefit 121

AWS Big Data

JUNE 12, 2024

Swisscom’s Data, Analytics, and AI division is building a One Data Platform (ODP) solution that will enable every Swisscom employee, process, and product to benefit from the massive value of Swisscom’s data. The following high-level architecture diagram shows ODP with different layers of the modern data architecture.

Data Architecture 91

Data Architecture Cost-Benefit Experimentation Management 91

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. From a technical perspective, it is entirely possible for ML systems to function on wildly different data. Debugging AI Products. Proper AI product monitoring is essential to this outcome.

Management 253

Management Metrics Machine Learning Modeling 253

O'Reilly on Data

MARCH 23, 2023

But Transformers have some other important advantages: Transformers don’t require training data to be labeled; that is, you don’t need metadata that specifies what each sentence in the training data means. Unlike labels, embeddings are learned from the training data, not produced by humans.

IT 271

IT Modeling Testing Risk 271

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Should you hire Consultants (and if so when and what to look for and expect)? The book takes a stand on issues, makes choices and cuts through the fog/FUD, in an attempt to make your life a tiny bit easier.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 23, 2010

Part of it fueled by some Consultants. Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. You'll have no time for data analysis, certainly not for data actioning. ~ This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

JULY 28, 2021

The data science lifecycle (DLSC) has been defined as an iterative process that leads from problem formulation to exploration, algorithmic analysis and data cleaning to obtaining a verifiable solution that can be used for decision making. The data science process in a business environment begins with the Manage stage.

Data Science 59

Data Science Enterprise Modeling Experimentation 59

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Then you build a massive data store that you can query for data to analyze. A lot of people buy tools and consulting and go love crazy with attribution modeling. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 15, 2014

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. When you analyze the data in Google Analytics (or Adobe or WebTrends or Webtrekk), this data will be in your Campaigns folder waiting for you to some pretty magnificent analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 7, 2014

Consulting. First… it is important to realize that big data's big imperative is driving big action. Second… well there is no second, it is all about the big action and getting a big impact on your bottom-line from your big investment in analytics processes, consulting, people and tools.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

CIO Business Intelligence

AUGUST 1, 2023

But with all the excitement and hype, it’s easy for employees to invest time in AI tools that compromise confidential data or for managers to select shadow AI tools that haven’t been through security, data governance, and other vendor compliance reviews.

Digital Transformation 97

Digital Transformation Unstructured Data Strategy Experimentation 97