Occam's Razor
JULY 5, 2021
(In this instance…) You and I are not as smart as machine learning algorithms that can analyze insane complexity across terabytes of information from millions of customer interactions. I refer to this full attribution quest: Marketing Portfolio Attribution Analysis. Trust the machines. There are more productive uses of your time.
Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people.
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bridgei2i
MARCH 10, 2020
My name is Aruna Babu, and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology, and user needs. Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh.
datapine
MAY 28, 2019
If you’re confronting setbacks, it might be useful to engage with additional business intelligence consulting to be on the safe side. What kind of database you’re currently working with and do you need various data connectors to unite all your flat files, databases, marketing analytics, social media, etc.
datapine
MAY 9, 2019
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease.
bridgei2i
JULY 21, 2020
My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Transcript. Melita: Hi, Everyone.
Andrew White
JANUARY 11, 2021
As with any good consulting response, “it depends.” Do you recommend a consulting approach strategy rather than a CDO strategy? On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.
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