Customer Analytics, Experimentation, Measurement and Testing

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

JUNE 6, 2019

Therefore, understanding customers for cross and up-sell is paramount. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. Build multiple MVPs to test conceptually and learn from early user feedback.

Insurance

Insurance Analytics Forecasting Deep Learning

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

You can and should do that now (along with customer lifetime value type valuable computations). Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1.

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Web Analytics: Frequently Asked Questions And Direct Answers

Webinars

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