Customer Analytics, Machine Learning and Marketing Analytics

How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning

Machine Learning Data Integration Marketing Predictive Modeling

Make or Buy?

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. Fraud analytics is one of the most valuable applications of machine learning.

Consulting

Consulting Cost-Benefit Machine Learning Analytics

Data Leaders Brief

How Data Integration and Machine Learning Improve Retention Marketing

Make or Buy?

Webinars

Stay Connected