David Menninger's Analyst Perspectives

FEBRUARY 8, 2021

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. There is more data available to analyze.

Machine Learning 337

Machine Learning Modeling Analytics Sales 337

CIO Business Intelligence

JANUARY 15, 2024

Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 95

Sales Software Forecasting Statistics 95

datapine

AUGUST 14, 2019

Big companies that utilize R in their analytics operations, such as Google, Facebook, and LinkedIn , usually are finance and analytics-driven, as R has proved to be the top mechanism for data analysis, statistics, and machine learning. offers many statistics and machine learning abilities. Source: RStudio.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

FEBRUARY 21, 2020

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. The rise of big data, and with it the rise of machine learning and AI, has also reduced the number of manual processes required in the financial industry.

Big Data 121

Big Data Machine Learning Statistics Predictive Analytics 121

BizAcuity

NOVEMBER 15, 2022

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. The need for Hyper-Personalization in 2022.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

Sisense

JANUARY 22, 2021

A well-structured fintech algorithm could easily use machine learning (ML) to advise a human agent to approve or reject a business loan application. That advice is a quintessential actionable insight: The algorithm models the applicant’s probability of success by training on a mountain of historical data and market factors.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Smart Data Collective

MARCH 29, 2021

In recent years, though, there’s been significant growth in the use of predictive analytics. This growth can largely be attributed to advances in in-house analytics platforms and the growing accessibility of machine learning capabilities. Marketing Analytics: Today’s Vital Skill. Generate More Reports.

Marketing 124

Marketing Metrics Descriptive Analytics Predictive Analytics 124

BizAcuity

APRIL 1, 2023

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers.

Marketing 52

Marketing Machine Learning Strategy Data-driven 52

Occam's Razor

JANUARY 7, 2019

Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes. Also consider the Machine Learning opportunities for Marketing beyond creative.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Sisense

JUNE 22, 2021

We have to adopt iterative and agile learning methods for campaigns, and we can do this with marketing analytics. That’s why I find this idea of building algorithms around multi-touch attribution so exciting, because we can train these models and they can continue to evolve over time using machine learning.”.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

JANUARY 26, 2022

But with the latest technological developments like language processing, AI, machine learnings, legal professionals now have the tools to make data-driven decisions when formulating case strategies, estimating case results, and even gaining new clients. Increased Marketing Potential.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Analytics Vidhya

MARCH 28, 2023

Email automation is a game-changer for businesses, but with AI, it’s becoming even more powerful! AI-powered email automation tools use ML algorithms to analyze data and optimize campaigns, delivering personalized content to each recipient.

Optimization 356

Optimization Analytics Marketing Analytics IT 356

Smart Data Collective

MARCH 30, 2022

In addition to having databases of existing domains, they use machine learning to suggest new names for your business. Any of these approaches are going to be a work in progress, so you have to take advantage of analytics to make the most of them. You will want to regularly review your data and tweak your marketing strategy.

Analytics 117

Analytics Cost-Benefit Testing Dashboards 117

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

JUNE 5, 2021

One of the most important ways that marketers can benefit from AI is with search engine marketing. Google is constantly using new machine learning updates to change the way that it assigns SERPs. Marketers can also use AI technology to improve their SEO strategy.

Strategy 137

Strategy Marketing Data-driven Machine Learning 137

Smart Data Collective

MAY 3, 2022

Here are some benefits of using big data to address pricing challenges: You can use predictive analytics technology to anticipate upcoming events that will influence the market and force you to change your pricing model. You can use machine learning to automate certain price changes.

Data Analytics 91

Data Analytics Analytics Big Data Sales 91

Sisense

JULY 1, 2021

Translating for global markets: AI translation tools can broaden marketers’ audiences and allow better penetration into global markets. We’re leaning on more and more machines to help us identify patterns or anomalies,” said Scott. Big impact, after all, is the end goal of augmented marketing.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. You’ll learn all about the Global Maxima, definitions of AI/ML/DL, and the implications related to the work we do day to day. I’ll share it with you all here with the hope that you’ll jump-start your use of Machine Learning today….

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

DECEMBER 2, 2021

Some of the benefits are listed below: You can use data analytics to monitor engagement and see how many customers open your texts. You can use machine learning algorithms to script better text messages to connect with your customers.

Data-driven 101

Data-driven Marketing Strategy Advertising 101

Darkhorse

APRIL 9, 2018

Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. Fraud analytics is one of the most valuable applications of machine learning. Acme is skeptical of analytics and wants to see some actual results in the first quarter. As with any vendor, due diligence is a necessity.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Smart Data Collective

AUGUST 31, 2021

If you integrate your ads as part of a great content marketing strategy, the results can be amazing. They are even better when you merge data analytics and machine learning tools. They love specifics and want to know that they’ll get what they need from your brand. Newscreed is a perfect example of this.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Occam's Razor

JUNE 7, 2017

I am optimistic that Marketing Utopia, as I’ve imagined it at the top of this post, is not dead. Human marketing by getting rid of humans? I think AI/Machine Learning will solve this problem. It will help that Machine Learning is not embolden to trivial company politics. :). Hear me out. Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

datapine

DECEMBER 4, 2019

With technologies such as natural language processing, machine learning, pattern recognition cognitive computing is considered as a next-generation system that will help experts to make better decisions throughout industries such as healthcare, retail, security, and e-commerce, among others.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Sisense

JUNE 15, 2021

She has a strong track record of transforming product and marketing organizations and effectively defining and delivering the end-to-end product strategy and vision. Ashley is passionate about data, analytics, AI, and machine learning.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

Andrew White

JANUARY 11, 2021

The data suggests several things: The work of traditional analytics and BI continues towards democratization in the business unit directly, we call this domain analytics in our research, part of domain D&A. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Intro to Machine Learning. Machine Learning. Deep Learning. And suddenly… You hate the freaking box you are in as a Marketer today.

Marketing 136

Marketing Analytics Machine Learning Strategy 136