Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Corinium

JUNE 6, 2019

A playbook for this is to run multiple experiments in parallel and create ‘MVPs’ (fail/learn fast), as well as incorporate feedback mechanisms to enable an improvement loop, and scaling the ones that show the fastest path to ROI. How can advanced analytics be used to improve the accuracy of forecasting?

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Domino Data Lab

JULY 28, 2021

They have enabled new cross-industry applications, such as in customer analytics and fraud detection. Communication cannot be emphasized enough, for it is this trait that ensures results are effectively translated from the white board to impact on business metrics. None of these techniques are new.

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

Smart Data Collective

MARCH 14, 2022

Advances in data analytics technology have made it easier than ever to develop SaaS models. Companies can leverage customer data and machine learning algorithms to offer the best possible service. Analytics doesn’t just help offer a better user experience to improve customer retention with customer data.

Modeling 99

Modeling Analytics Sales Key Performance Indicator 99

AWS Big Data

MARCH 26, 2024

In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. increase in customer lifetime value, 25.3% Organizations using C360 achieved 43.9%

Data Strategy 68

Data Strategy Strategy Data Warehouse Prescriptive Analytics 68

Jet Global

MAY 1, 2023

Business End-User Benefits Embedding analytics into essential applications makes analytics more pervasive. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Visual Analytics Users are given data from which they can uncover new insights.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Sisense

MAY 27, 2021

For businesses looking to improve CX, data is a precious commodity: It has the potential to tell them much about their customers’ digital journeys, enabling them to address issues and adopt the intelligent product discovery and recommendations that will deliver more personalized service.

Forecasting 52

Forecasting Sales Analytics Marketing 52