Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

FineReport

MARCH 24, 2024

Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue.

Statistics 52

Statistics Data mining Visualization Reporting 52

Domino Data Lab

JULY 28, 2021

They have enabled new cross-industry applications, such as in customer analytics and fraud detection. In fact, deep learning was first described theoretically in 1943. The most commonly used techniques today are under the umbrella of machine learning. None of these techniques are new.

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

AWS Big Data

MARCH 26, 2024

This can be achieved using AWS Entity Resolution , which enables using rules and machine learning (ML) techniques to match records and resolve identities. Alternatively, you can build identity graphs using Amazon Neptune for a single unified view of your customers.

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

DataRobot Blog

NOVEMBER 8, 2022

In a world that is increasingly outcome-focused and platform-based, we have integrated strategy and predictive analytics to move at the speed of our clients’ decisions and established a scalable framework for uncovering and acting on insights in an organized, simple, and transparent operating model. Download Now.

Predictive Analytics 59

Predictive Analytics Marketing Analytics Data-driven 59

DataRobot

DECEMBER 8, 2021

As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects. Marketing Mix Optimization. AI in Customer Analytics: Tapping Your Data for Success.

Customer Analytics 97

Customer Analytics Analytics Data-driven Advertising 97

Jet Global

MAY 1, 2023

According to a 2019 ESG survey , developers were able to customize analytics based on what was best for the applications instead of making design choices to work with existing tools and were able to offer products that improved average selling price (ASP)and/or order value, which increased by as much as 25 percent.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52