Remove Customer Analytics Remove Marketing Analytics Remove Measurement Remove Modeling
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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

The introduction of the Cloudera data platform made advanced customer analytics possible. Telkomsel could better predict customer purchases and churn, personalize through recommendation engines, and provide near real-time customer care support. . A telco undergoing digital transformation.

B2B 85
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Make or Buy?

Darkhorse

Or is it a static problem where the model will stay the same. The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. Or do you just have a single question you need answered.