Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Which features in the data are the most useful to predict which claims will be complex Present them with different groups of claims that are often complex, Create a model to allow legal representants to predict which future claims will be complex.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Mark Raskino

OCTOBER 10, 2018

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? The new tech sits around – expensive and under exploited. Empowerment and ownership.

Digital Transformation 61

Digital Transformation IoT Risk Forecasting 61

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day. The content of the letter could be customized to Stephanie's data/behavior. RM+RP+RT is finally possible. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

bridgei2i

JUNE 3, 2020

Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. Forecasting models have to be created keeping in mind this uncertainty, and key indicators need to be identified for early detection.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. They are often measured on impressions (or worse, "connections") and clicks. Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. That's it.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 5, 2016

And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. Sign up here: The Marketing-Analytics Intersect. You can make money with content. Your mileage might wary because you'll actually have ads.

Metrics 103

Metrics Reporting Analytics Advertising 103

Cloudera

AUGUST 27, 2021

The company was also able to identify new business models, opening it up to strategic partnerships. . Building on its digital foundations, Telkomsel is now producing and implementing more advanced analytics models to help the effectiveness of its marketing campaigns. A telco undergoing digital transformation.

B2B 83

B2B Digital Transformation Cost-Benefit Big Data 83

Ontotext

JANUARY 6, 2022

In green (C) are code lists, which show, for example, that KVT/kV is the symbol for kilovolts, MW/MAW is the symbol for megawatt and both are part of the code list for symbols of units of measure. Kibana is a very powerful tool for making analytics that is part of the Elastic stack. Spotting Data Consistency Issues.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Darkhorse

APRIL 9, 2018

Or is it a static problem where the model will stay the same. This model is often called an Analytics Center of Excellence and it operates as an internal consulting group advising the organization over the long term. There are also a number of new firms that specialize in analytics consulting. Good luck and godspeed.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Theme model functionality and an extensive function system for enhanced customization and analysis capabilities. However, FineBI has some weaknesses: Its functionality may not fully meet the needs of data scientists or those requiring deep domain-specific analytical capabilities.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Where does the Data Architect role fits in the Operational Model ? Assuming a data architect helps model and guide and assist D&A then they play a key role. Decision modeling (one of my favorites). Explore in dialogue decisions and outcomes rather than focus on data and analytics asked for. Try some gamification?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about.

Marketing 136

Marketing Analytics Machine Learning Strategy 136