Smart Data Collective

AUGUST 19, 2021

Businesses worldwide, especially SaaS businesses, have discovered that smart, measurable content marketing is the key to achieving their business goals. Then, you can simply plan, create, measure, optimize and repeat. How can analytics improve your content marketing? Measure the impact of decisions.

Marketing 131

Marketing Analytics Measurement Optimization 131

Smart Data Collective

MAY 30, 2022

One of the most important reasons companies are investing in analytics technology is to improve their understanding of their customers. Companies are expected to spend over $24 billion on customers analytics technology by 2025. The benefits of analytics to understand the customer journey cannot be overstated.

Customer Analytics 107

Customer Analytics Management Analytics Data Processing 107

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. SaaS companies are no exception. What Are SaaS sales? How is SaaS sales different?

Modeling 100

Modeling Analytics Sales Key Performance Indicator 100

BizAcuity

MAY 4, 2021

Another major issue collected, Organizations are increasingly under competitive pressure to not only acquire customers but also understand their customers’ needs to be able to optimize customer experience and develop longstanding relationships. . Customer Lifetime Value Optimization.

Data Integration 40

Data Integration Cost-Benefit Optimization Behavioral Analytics 40

bridgei2i

JUNE 30, 2020

He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics. Prior to that, he led digital and customer analytics engagements at Dell, HP, and GE. Thank you, Suvodip, for making the time. Suvodip Chatterjee: Always a pleasure.

Enterprise 98

Enterprise Technology Digital Transformation Manufacturing 98

AWS Big Data

MARCH 26, 2024

Pillar 3: Analytics The analytics pillar defines capabilities that help you generate insights on top of your customer data. Your analytics strategy applies to the wider organizational needs, not just C360. Sandipan Bhaumik (Sandi) is a Senior Analytics Specialist Solutions Architect at AWS.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76