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Announcing the 2013 Customer Analytics & Measurement Survey

Srividya Sridharan

This year, I […].

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Huge Benefits of Business Intelligence for Your Company

Smart Data Collective

It can refer to predictive analytics or even “big data.” It will also provide insight into the many different types of reports that you can create with analytics software. A dashboard is a customized analytical tool that provides an overview of crucial information about a particular function or process in real-time.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. and finally 3.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

In a world that is increasingly outcome-focused and platform-based, we have integrated strategy and predictive analytics to move at the speed of our clients’ decisions and established a scalable framework for uncovering and acting on insights in an organized, simple, and transparent operating model. Download Now.

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Pillar 3: Analytics The analytics pillar defines capabilities that help you generate insights on top of your customer data. Your analytics strategy applies to the wider organizational needs, not just C360.

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What Is Embedded Analytics?

Jet Global

Decrease costs by improving inventory management of goods, monitoring processes to increase resource utilization, or simply making it faster and easier for users to access the analytics they need. Manage compliance through up-to-the-minute performance measures, workflow automation, and essential regulatory reports.