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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Therefore, understanding customers for cross and up-sell is paramount. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. What do you recommend to organizations to harness this but also show a solid ROI?

Insurance 250
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Evolve Your Company with Embedded BI

Sisense

The solution: Buy and embed an industry-leading analytics platform into your core offering. Buying analytics instead of building them helps companies go to market faster, see ROI from analytics sooner, focus on their core competency, benefit from incremental improvements over time, and much more.

ROI 98
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3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

Occam's Razor

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Ready to do some real social media ROI analysis? Come back here.

Analytics 118
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Make or Buy?

Darkhorse

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. Over 40,000 teams entered and spent the next three years testing different approaches. If done well, the ROI can be spectacular.

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What Is Embedded Analytics?

Jet Global

Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).