Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101

Analytics Marketing Sales Metrics 101

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. (In Don't leave her guessing.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

FEBRUARY 17, 2023

White labeling and embedding analytics tools and methodologies enhance interpretive capabilities, solve targeted challenges, address risks, and offer personalized real-time analytical solutions through smart modern real-time dashboard tools. White Label BI Components A white label analytics platform has many components.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 6, 2007

You'll significantly speed up your own analytics and decision making journey. How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? What to look for in great web analysts?

Analytics 60

Analytics Metrics Marketing Dashboards 60

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 15, 2021

The evolution of BI and the self-service, data-democratized era we’re living in helped lay the groundwork, but only infusing analytics into workflows can take this to the next level. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper. Download whitepaper.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

datapine

DECEMBER 4, 2019

Nevertheless, predictive analytics has been steadily building itself into a true self-service capability used by business users that want to know what future holds and create more sustainable data-driven decision-making processes throughout business operations, and 2020 will bring more demand and usage of its features.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

Remember, it’s not about how many records were cleaned up or how many dashboards were generated, it’s about how much of an impact on the outcome the worm of D&A has that counts. For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. You have many examples in this post as to how you can avoid making yourself look like sub-optimal Reporting Squirrel. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them.

Visualization 124

Visualization Strategy Interactive Statistics 124