Data Analytics, Digital Transformation, Marketing Analytics and ROI

The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

JANUARY 11, 2021

Note: Delivery of data, analytics solutions and the sustainment of technology, data and services is a question. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. Governance.

Data Analytics

Data Analytics Analytics Data-driven Finance

Welcome to the Era of the Augmented Marketer

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. Big impact, after all, is the end goal of augmented marketing.

Marketing

Marketing Experimentation Marketing Analytics ROI

Data Leaders Brief

The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Welcome to the Era of the Augmented Marketer

Webinars

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