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Welcome to the Era of the Augmented Marketer

Sisense

The right marketing analytics will help humans understand where they’re seeing the most ROI on their efforts and double down on those. It’s the humans in the “augmented marketer” equation who will get to choose how to best deploy the exciting new tools. Big impact, after all, is the end goal of augmented marketing.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. Yes, prescriptive and predictive analytics remain very popular with clients. See Where to Organize the Work of Data and Analytics.