Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 103

Analytics Marketing Sales Metrics 103

Andrew White

JANUARY 11, 2021

As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. Coding skills – SQL, Python or application familiarity – ETL & visualization? where performance and data quality is imperative? Governance. Value Management or monetization.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

datapine

DECEMBER 4, 2019

Augmented Analytics. This data analytics buzzword is somehow a déjà-vu. Augmented analytics was indeed previously referred to as “Smart Data Discovery”. It is the combination of several data processes that, instead of just giving back data, but provides a valuable, strategy-changing recommendation.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Sisense

JANUARY 22, 2021

Actionable insights have a special connotation in the field of data analytics: An algorithm evaluates a vast data store and effectively advises a human agent on the best action to take. On the fundamental level, preparing data for analysis is often called wrangling.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Jen Stirrup

SEPTEMBER 19, 2019

Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform. Power BI and Marketing Data. What kind of applicable analytics will we cover? One important area in data is marketing.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

APRIL 2, 2021

There are a lot of ways to use big data for an ecommerce business model. It can be particularly useful to use big data to figure out which white label products to get behind. Data Analytics Shows Best White Label Products for Ecommerce in 2021. Big data has made it easier to spot them. Source: Statista.

Big Data 79

Big Data Marketing Sales Data mining 79

Smart Data Collective

MAY 31, 2023

One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Data Analytics is the Backbone of Instagram Marketing Instagram CEO Kevin Systrom has stated that Instagram is in the process of becoming a big data company.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. This is where data analytics is going to come in handy.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Ways to boost your data-driven content marketing strategy.

Data-driven 122

Data-driven Marketing Big Data Advertising 122