Digital Marketing & Analytics: Five Deadly Myths De-mythified!
Occam's Razor
MAY 27, 2015
A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Fewer guesses.
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