O'Reilly on Data

JULY 28, 2020

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 362

Marketing Experimentation Metrics Testing 362

O'Reilly on Data

MARCH 31, 2020

This means that the AI products you build align with your existing business plans and strategies (or that your products are driving change in those plans and strategies), that they are delivering value to the business, and that they are delivered on time. AI product estimation strategies.

Management 332

Management Machine Learning Experimentation Metrics 332

IBM Big Data Hub

AUGUST 28, 2023

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth.

Data mining 57

Data mining Machine Learning Deep Learning Marketing 57

IBM Big Data Hub

SEPTEMBER 6, 2023

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

Marketing 85

Marketing Technology Advertising ROI 85

IBM Big Data Hub

FEBRUARY 23, 2024

Machine learning (ML) and deep learning (DL) form the foundation of conversational AI development. The technology’s ability to adapt and learn from interactions further refines customer support metrics, including response time, accuracy of information provided, customer satisfaction and problem-resolution efficiency.

Enterprise 104

Enterprise Interactive Data-driven Key Performance Indicator 104

IBM Big Data Hub

NOVEMBER 14, 2023

Data monetization strategy: Managing data as a product Every organization has the potential to monetize their data; for many organizations, it is an untapped resource for new capabilities. Each data product has its own lifecycle environment where its data and AI assets are managed in their product-specific data lakehouse.

Strategy 112

Strategy Cost-Benefit Data-driven Measurement 112

Rocket-Powered Data Science

JULY 6, 2021

Data and network access controls have similar user-based permissions when working from home as when working behind the firewall at your place of business, but the security checks and usage tracking can be more verifiable and certified with biometric analytics. This is critical in our massively data-sharing world and enterprises.

Data-driven 279

Data-driven Machine Learning IoT Deep Learning 279