article thumbnail

AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

article thumbnail

What you need to know about product management for AI

O'Reilly on Data

That foundation means that you have already shifted the culture and data infrastructure of your company. If you’re just learning to walk, there are ways to speed up your progress. Product recommendations are easy; nobody is injured if you recommend products that your customers don’t want, though you won’t see much ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Leveraging user-generated social media content with text-mining examples

IBM Big Data Hub

Information retrieval The first step in the text-mining workflow is information retrieval, which requires data scientists to gather relevant textual data from various sources (e.g., The data collection process should be tailored to the specific objectives of the analysis.

article thumbnail

The most valuable AI use cases for business

IBM Big Data Hub

By infusing AI into IT operations , companies can harness the considerable power of NLP, big data, and ML models to automate and streamline operational workflows, and monitor event correlation and causality determination. AIOps is one of the fastest ways to boost ROI from digital transformation investments.

article thumbnail

Themes and Conferences per Pacoid, Episode 7

Domino Data Lab

Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. Over the past six months, Ben Lorica and I have conducted three surveys about “ABC” (AI, Big Data, Cloud) adoption in enterprise. One-fifth use reinforcement learning.

article thumbnail

Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Machine learning model interpretability. training data”) show the tangible outcomes.

article thumbnail

Product Management for AI

Domino Data Lab

It used deep learning to build an automated question answering system and a knowledge base based on that information. It is like the Google knowledge graph with all those smart, intelligent cards and the ability to create your own cards out of your own data. People want to just dip their toes in and do a small sample project.